Is AI a tool for creatives to employ to accomplish good perform, or maybe a danger to their incredibly existence? More →
Ogilvy Well being's new report on how health and pharma organziations are carrying out on social media marketing, And the way they may be simpler.
Inside of a globe the place manufacturer differentiation is more and more tough, models must embrace unpredictability.
Two Page Summary: An overview on the agency, its offerings, and a detailed description of remarkable achievements/strategic benchmarks throughout the award-software timeframe. Submitting agencies should really include samples of measurable effects for their clientele; how they dealt with difficulties; how they created Inventive or progressive plans; how they motivated behavioral or attitudinal modify amongst their clients’ focus on audiences; and/or how they foster a beneficial Performing tradition.
Portion II of our new playbook on how manufacturers may become one that shares, earning them a significant connection with Gen Z.
“Because I began working with Duality General public Relations, I have witnessed a significant rise in positive media exposure for all a few of my hospitals. Kristy and Angela are fantastic at brainstorming Thoughts to pitch stories in special strategies to garner higher publicity and curiosity.
Gen Z may not be rising up in a picture-fantastic earth, but that’s assisted shaped the generation's uniqueness.
The brand new realities of sustainability will see a higher need to have for impactful techniques close to formidable climate goals.
New Ogilvy survey reveals 70% of folks comply with or seek out out health and fitness information or understand wellness/health-related issues from social websites.
9. Facts INSIGHTS The use of data or study in a very program to inform a communications system and/or information improvement. Display how the insights were being obtained and applied.
1. PAID PROMOTIONS Utilization of sponsorships, paid out placements, or other advertising and marketing communications techniques that enhance a broader public relations technique or method and deliver Extraordinary ROI.
The solution for models' Covid woes lies in an easy improve of concentrate: from tips on how to promote additional to tips on how to support a lot more.
Staying a first-mover in a different space may very well be a critical advancement resource for new customer acquisition and more info brand-building.
Marketing could have contributed towards the electronic in excess of-dependence Many individuals knowledge these days, but David Reichman states the market can now be the… More →